Norwich market businesses that swapped stalls for shops

Published:
5:50 PM May 28, 2022



Updated:
8:25 PM May 28, 2022

The market place in Norwich is a thriving breeding ground of businesses with many taking their first steps by running a stall.

While lots of successful traders decide to stay at their pitches others choose to find a permanent brick-and-mortar spot in the city.

Here are five businesses that moved from outdoor trading to a shop front or café.




Rocco Consiglio, left, and right, Bruno Armenante outside the new Sicily Trattoria. Photo: Rocco Consiglio
– Credit: Archant

1. Sicily Trattoria Pizzeria

Where: 3 Bridewell Alley, Norwich, NR2 1HX

Opening times: Tuesday to Saturday 12pm – 2.30pm and 4.30pm -9.30pm, Sunday 12 – 2.30pm

Run by Rocco Consiglio and Bruno Armenante, Sicily Trattoria has been delighting customers with its traditional Sicilian food since 2017.

In June 2020, the pair decided to move to a permanent restaurant in Bridewell Alley.

A visit there offers a culinary trip to the Italian island with its authentic dishes.


The Cuppie Hut team Phoebe Wallen, Mel Abel and Kim Cooper in the new Norwich shop in St Giles Street.

The Cuppie Hut team Phoebe Wallen, Mel Abel and Kim Cooper in the new Norwich shop in St Giles Street.
– Credit: Ella Wilkinson

2. The Cuppie Hut

Where: 9 St Giles Street, Norwich, NR2 1JL

Opening times: Tuesday to Saturday 10.30am – 4pm

The Cuppie Hut started life in a converted horsebox in 2018 but soon moved to a stall on Norwich Market that same year.

Best friends Mel Abel and Kim Cooper, both from Hethersett, expanded to a double stall in 2020 so they could bake on-site to meet demand.

With continued success, the pair decided to open a permanent spot just across the road from the market in 2022 and customers couldn’t wait to see inside with people queueing up to get their hands on some of its popular baked goods.


Nick and Natalie Brewer, who run Churros and Chorizo, moved into Little Park Cafe in Thorpe St Andrew in 2021

Nick and Natalie Brewer, who run Churros and Chorizo, moved into Little Park Cafe in Thorpe St Andrew in 2021
– Credit: Archant

3. Churros and Chorizo ​​(Little Park Café)

Where: Thorpe recreation ground, Laundry Lane, Norwich, NR7 0XQ

Opening times: Open Monday to Sunday between 9.30am – 3.30pm and open later till 9pm on Thursday

After the success of their market stall and food truck, Nick and Natalie Brewer moved to Little Park Cafe in Thorpe St Andrew in May 2021, offering locals a taste of Spain.

Earlier this month it celebrated its first year in business and the pair said they had been “blown away” by the support of loyal customers.


Anna Falgate, Cup Cake and Co St Giles Street Norwich.  Pictures: Brittany Woodman

Anna Falgate, Cupcake and Co St Giles Street Norwich. Pictures: Brittany Woodman
– Credit: Archant

4. Cupcake & Co.

Where: 83 Upper St Giles Street, Norwich, NR2 1AB

Opening times: Tuesday to Saturday between 8.30am and 3pm

Cupcake & Co is run by Anna Falgate, who has been satisfying the people of Norwich’s sweet tooth since opening a stall on the market in 2014.

It has since migrated to a shop in Upper St Giles Street, where it offers a bespoke cake making service as well as somewhere where you can pick up a delicious sweet treat on the go.


Rosie Dearlove at the Slayy Vintage stall, one of the Norwich Market traders who are working toward

Rosie Dearlove at the Slayy Vintage stall, one of the Norwich Market traders who are working toward a permanent plastic-free market. Picture: DENISE BRADLEY
– Credit: Copyright: Archant 2019

5. Slayy Vintage

Where: 11 St Giles Street, Norwich, NR2 1JL

Opening times: Tuesday to Saturday 10.30am – 6pm

Rosie Dearlove started a stall on Norwich Market in 2019 when she was just 18.

After a successful few years the young businesswoman made the leap to a permanent shop in the city.

About 30 customers queued up eager to get their hands on some vintage clothing when the shop opened in April, 2021.

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