Mix # 1 commercial, Nova # 1 brekky

Adelaide Radio Ratings 2022, GfK Survey 3
Survey Period: Sun Feb 27 to Sat Apr 2 & Sun Apr 17 to Sat May 21

UP: SAFM / 5MMM +0.6
DOWN: Cruise 1323 -0.8

Mix 102.3 11.6% (11.8%)
Cume: 337,000 (-2,000)
2021 results: Best / worst
Best 10+ 13.9% (10.9%)
Best Breakfast 12.3% (9.0%)

After tying with Nova for first place in the last survey, Mix 102.3 has broken away in survey 3 with an 11.6% share.

This is the third survey since Ali Clarke made the jump from ABC Radio Adelaide to Mix 102.3. Previously, Mark “Soda” Soderstrom had been hosting breakfast alongside Erin Phillipswho now joins Clarke and comedian Eddie Bannon in the mornings. The Mix 102.3 breakfast show has dipped 1.1 points – making it one of a three-way tie on 8.8% for # 3 commercial breakfast show in Adelaide.

In the afternoon, Will and Woody‘s national drive show dropped a place to third in the timeslot after a dip of 1.8 points brought the show to 11.3%.

Nova 91.9 11.2% (11.8%)
Cume: 353,000 (-21,000)
2021 results: Best / worst
Best 10+ 11.5% (9.5%)
Best Breakfast 10.3% (7.9%)

After Nova jumped from Adelaide’s fourth commercial station to equal first overall in the last survey, this survey sees the station settle in at second. Survey 2 gave Nova its highest result since the start of 2020, and even a slide of 0.6 points for a total share of 11.2% has not managed to dent its numbers too badly.

In breakfast, Ben and Liam have slid 1.2%, but after a massive 12.3% result in the last survey, their new share of 11.1% still ties them for # 1 commercial breakfast show in the market with fellow Nova station FIVEaa. In drive, Kate, Tim and Joel continue to enjoy their time on top with a share of 14.0%, down 0.2 points.

Nova is still dominating the 10-17 and 18-24 demographics, with 29.0% and 27.3% shares respectively.

Cruise 1323 10.5% (11.3%)
Cume: 200,000 (-9,000)
2021 results: Best / worst
Best 10+ 11.2% (9.9%)
Best Breakfast 8.8% (6.5%)

A dip of 0.8 points for a share of 10.5% has seen Cruise 1323 claim a comfortable third place overall.

John Dean‘s breakfast show has dropped 0.2 points, becoming another one of the three-way the for # 3 commercial show with a share of 8.8%, while Mark Elliston‘s drive has lifted 1.2 points to be tied # 4 commercial show with 8.4%.

Cruise is the # 1 commercial station with 65+ demographic, holding a share of 20.1%.

SAFM 9.2% (8.6%)
Cume: 272,000 (+6,000)
2021 results: Best / worst
Best 10+ 9.0% (7.1%)
Best Breakfast 9.6% (7.8%)

SAFM has risen 0.6 points for a share of 9.2%.

The breakfast team of Bec, Cosi & Lehmo has risen 1.1 points for a total of 8.8% – the third in the three-way tie for # 3 commercial breakfast – while Carrie Bickmore and Tommy Little‘s national drive show has risen to # 2 overall in the daypart after a 0.5 point jump brought them to 11.9%.

SAFM has kept its # 1 overall spot amongst the 25-39 demographics, with 20.5%.

5MMM 8.2% (7.6%)
Cume: 253,000 (+23,000)
2021 results: Best / worst
Best 10+ 10.1% (8.2%)
Best Breakfast 12.1% (8.1%)

After a bumpy start to the year, 5MMM has risen 0.6 points overall for a total of an 8.2% share.

The breakfast team of Roo, Ditts, and Loz has risen 1.0 points – making up for the 0.9 point slide last survey – coming to a total of 9.9%, making them second overall commercial in the daypart.

At the other end of the day, this is the third survey since Triple M introduced its local Rush Hour drive shows across the country. In Adelaide, The Rush Hour with Bernie, Blewey, and Jars has moved forward from its previous 6pm timeslot to 4pm. The team has risen 1.4 points for a total of 8.4%.

FIVEaa 8.1% (8.7%)
Cume: 140,000 (-12,000)
2021 results: Best / worst
Best 10+ 12.3% (8.3%)
Best Breakfast 15.5% (11.2%)

FIVEaa has recorded a slide of 0.6 points and a total share of 8.1%.

In the breakfast slot, David and Will have slid 0.5 points for a total share of 11.1%, putting them at equal # 1 commercial breakfast show in Adelaide, tying with Nova’s Ben and Liam. In drive, Rowey and Bicks have risen 0.5 points for a total share of 7.0%.

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