First-of-its-kind tool combines granular data to reveal the true impact of inflation and create better customer experiences
COLUMBIA, Md., May 25, 2022 / PRNewswire / – aMerkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced today the launch of its Inflation Resilience Dashboard. With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions.
The first-to-market dashboard visualizes inflation resilience in the US by geographic location, down to the county level, and by generation, as part of an initiative to supply brands with advanced information on how their customers are being impacted during this volatile time. The Inflationary Resilience Measure, the dashboard algorithm, will be continuously reviewed to maximize accuracy and regularly updated to include the most relevant data points, such as rental rates and percentage of discretionary spend. This level of consumer understanding is critical for business decisions and can provide actionable insight, including the following examples:
- Retail: What strategic changes can be made to the inventory assortments to reflect potential price pressures?
- Nonprofit: Influence fundraising campaign messaging based on inflation resilience
- Media: How should companies tailor retention and acquisition efforts based on the resiliency of the markets where their consumers and prospects reside?
- High-Tech: Which communities are most likely to spend on high-tech products soonest?
- Financial Services: Which areas are likely to show a faster economic rebound from inflation rates?
“Data should be the foundation of marketing and business decisions to ensure you’re creating the best experience possible for your consumer,” he said Shirli Zelcer, head of analytics and data at Merkle. “With prices rising for everything from energy to food, the impact consumers are feeling hasn’t previously been fully understood, nor has it allowed for an appropriate shift in business and marketing strategies to accommodate. Data and analytics have always been cornerstones for our work , and this dashboard will fuel actionable insight and lead to more informative conversions to better understand the true impact of inflation. “
Businesses and consumers have continued to change rapidly over the past three years, and analytics is the key to truly understanding how to pivot as a brand. Both business leaders and digital marketers need to be equipped with insight to influence overall business decisions and future solutions, along with the ability to create better customer experiences. Merkle is the first to provide this comprehensive data visualization around inflation and is leading the conversation with in-depth, actionable insights. This dashboard puts business-essential data in the hands of leaders that can deliver a valuable customer experience and stay one step ahead when addressing these challenges.
To learn more about the full inflation dashboard, click here.
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX / commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Marylandwith 50+ additional offices throughout the Americas, EMEA, and APAC.