Lawyer, 38, who started her cross-stitch business is now set to turn over £ 1million

A mother-of-two who left her job as an employment lawyer to launch a cross-stitching business is set to turnover £ 1million next year.

Sally Wilson, 38, who lives in Warwickshire, founded Caterpillar Cross Stitch while on maternity leave in 2015, starting out with £ 2,000 in savings and a small office in the box room of the family home.

In her first year, Sally made just £ 600. But now, seven years later, Sally has a large warehouse, a team of six employees, is stocked in National Trust shops and has turned over £ 800,000 in the last 12 months.

Sally Wilson, 38, who lives in Warwickshire, founded Caterpillar Cross Stitch while on maternity leave in 2015, starting out with £ 2,000 in savings and a small office in the box room of the family home. She is now set to turnover £ 1million next year

‘It’s the most exciting, fulfilling journey and I’m so grateful that it turned out like this,’ she told FEMAIL.

Sally, who had worked in big city law firms, the public sector and smaller high street firms, said she realized she wanted more creativity in her day-to-day life.

Growing up, her family were artistic and she spent her childhood exploring paper crafts, embroidery and cake decorating with her mum and grandmother. Sally first discovered cross stitch when she was only eight years old.

Following the birth of her daughter, Felicity, now eight, Sally realized it was the perfect opportunity to pursue a new passion.

While decorating the nursery, she realized the cross-stitch market was old-fashioned and used stereotypical colors, such as pink and blue, and typical patterns, such as teddy bears and animals.

She wanted to make her daughter’s room cool and minimalist and saw a gap in the market to make cross-stitching more modern.

Strength to strength: In her first year, Sally made just £ 600.  But now, seven years later, Sally has a large warehouse, a team of six employees, is stocked in National Trust shops and has turned over £ 800,000 in the last 12 months.  Pictured, in each office

Strength to strength: In her first year, Sally made just £ 600. But now, seven years later, Sally has a large warehouse, a team of six employees, is stocked in National Trust shops and has turned over £ 800,000 in the last 12 months. Pictured, in each office

Bright and beautiful: An example of one of Caterpillar Cross Stitch's patterns

Bright and beautiful: An example of one of Caterpillar Cross Stitch’s patterns

Other companies were using obvious color palettes but Sally wanted to think outside the box, for example by suggesting hot pink and blue for a Halloween range.

‘I thought to myself “now it’s the time!” It was one of those lightbulb moments where it ticked every box because it was something I was so passionate about, ‘she said.

‘I’ve never wanted to go back or regret it at all. I think you know in your heart when you’ve made the right decision. ‘

While her newborn daughter napped in the afternoon, Sally studied an e-commerce course. She also had a fashion course and a photography course under her belt and drew on all of this experience in launching her company.

She bought a camera and initial supplies with £ 2,000 of savings from her law career.

Modern take on a traditional hobby: A Caterpillar Cross Stitch patterns filled with detail

Modern take on a traditional hobby: A Caterpillar Cross Stitch patterns filled with detail

When the business grew, the kids moved into the same room and Sally moved into her son’s old room to make space for new stock.

It has gone from strength to strength and Caterpillar Cross Stitch is forecast to turn over £ 1million in 2023. She has hit over 35,000 followers on Instagram and over 23,000 subscribers on YouTube.

The entrepreneur hopes that Caterpillar Cross Stitch will one day become the leading global brand for cross stitching.

But launching her own business has also come with challenges, as the entrepreneur has needed to balance her career ambitions with being a mum to Felicity and Hugo and a wife to husband Tim.

Sally said she never had a moment where she wasn’t working as she was running a business while homeschooling two small children.

She said: ‘There’s been a lot of sacrifice and I have to accept that I can’t do everything. I’m not the perfect mother and I’m not the perfect CEO.

‘It’s been challenging on an emotional level too because I wanted to be at home all the time as a new mum.’

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