Holly Willoughby unveils new wax melt product for her lifestyle brand Wylde Moon

Keeping up with the Paltrows! Holly Willoughby unveils new wax melt product for her lifestyle brand Wylde Moon – after Gwyneth’s Goop launched bizarre ‘vagina’ candle

Holly Willoughby took to Instagram on Sunday to announce a new wax melt product for her growing lifestyle brand, Wylde Moon.

The This Morning presenter launched her latest business venture in 2021, with its emphasis on health and wellbeing echoing Hollywood star Gwyneth Paltrow’s popular Goop website.

Announcing the latest addition to her brand, Holly, 41, posted a short video of the distinctively shaped product across social media.

Captioning the clip, she wrote: ‘A waxing crescent moon … The WYLDE boutique is growing. Coming tomorrow at 8am. #wyldemoonreveal #wyldemoon #ad #ownbrand @wyldemoon ‘

Boss Lady: Holly Willoughby took to Instagram on Sunday to announce her new wax melt product for her brand Wyldemoon

The presenter also took to her brand homepage and posted a picture of herself with the wax melts, which are vegan friendly.

An accompanying post read: We are thrilled to introduce our ‘waxing moons’ – Natural wax melts. These enchanting little certainly pack a (borrowed from) The Wild fragrance punch – and at £ 11 for a pack of 6, they are the perfect introduction to our beautiful signature scent. ‘

The brand then also stated in the caption that the waxing moons are ‘Made from 100% natural soy wax, vegan-friendly, cruelty-free, and hand-poured in the UK into Ocean Plastic clam shells.’

Wax melts are in: She posted a sneak video preview of the latest wax melt product and captioned the post 'A waxing crescent moon ... The WYLDE boutique is growing.  Coming tomorrow at 8am.  #wyldemoonreveal #wyldemoon #ad #ownbrand @wyldemoon '

Wax melts are in: She posted a sneak video preview of the latest wax melt product and captioned the post ‘A waxing crescent moon … The WYLDE boutique is growing. Coming tomorrow at 8am. #wyldemoonreveal #wyldemoon #ad #ownbrand @wyldemoon ‘

In January Gwyneth Paltrow, 49, launched a candle called Hands Off My Vagina for her website Goop, benefitting the ACLU in honor of the 49th anniversary of Roe v. Wade.

The limited-edition candle was available for $ 75, with Goop donating $ 25 from the sale of each candle to the ACLU Foundation’s Reproductive Freedom Project.

Goop previously caused a stir when it launched it’s $ 75 candle, the similarly titled This Smells Like My Vagina.

The candle sold out instantly at a whopping £ 58 per candle compared to Holly’s latest wax melt product that only costs £ 11 for a pack of six.

Cruelty-free: The brand also stated in the caption that the waxing moons are 'Made from 100% natural soy wax, vegan-friendly, cruelty-free, and hand-poured in the UK into Ocean Plastic clam shells.'

Cruelty-free: The brand also stated in the caption that the waxing moons are ‘Made from 100% natural soy wax, vegan-friendly, cruelty-free, and hand-poured in the UK into Ocean Plastic clam shells.’

Bizarre: Gwyneth Paltrow announced a new 'vagina' candle benefitting the ACLU in honor of the 49th anniversary of Roe v.  Wade

Bizarre: Gwyneth Paltrow announced a new ‘vagina’ candle benefitting the ACLU in honor of the 49th anniversary of Roe v. Wade

Holly launched her up and coming lifestyle brand Wyld Moon in September 2021.

And since the brand launched its first fragrance The Wild it has been a raging success for the TV presenter.

She has described Wyledemoon as an online space to empower women, explore crystal energies, and offer fashion and beauty tips.

Holly wrote for her launch at the time stating that she wanted ‘Wyldemoon to be a place where I can share the things that I love, the lessons that I’ve learned, the things I see and instantly want to share with others.’

Not her first: The Shakespeare In Love actress caused a stir a few years ago when it launched it's $ 75 candle, the similarly titled 'This Smells Like My Vagina'

Not her first: The Shakespeare In Love actress caused a stir a few years ago when it launched it’s $ 75 candle, the similarly titled ‘This Smells Like My Vagina’

It's a hit!  Steady on Goop previously caused a stir when it launched it's $ 75 candle, the similarly titled This Smells Like My Vagina

It’s a hit! Despite it’s shocking name, the candle sold out immediately

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