STOREYS Editorial Team
Canadian brokerage Zoocasa is set to become part of eXp Realty.
The announcement was made on June 20 that eXp World Holdings Inc, the holding company for eXp Realty, had acquired Zoocasa Realty Inc. and its key property, Zoocasa.com.
According to a release, the move is intended to bolster eXp Realty’s online lead generation, home search, and listings portal opportunities for the company’s many agents and brokers. The transaction is currently subject to customary closing conditions.
Toronto-based Zoocasa is an award-winning consumer real estate search portal and brokerage. It offers an all-in-one intelligent, scalable listings platform to provide a simple home search experience, deep market insights, and a connection to local real estate experts.
Zoocasa is owned by its CEO Lauren Haw and a group of investors, who purchased Zoocasa.com from Rogers Communications in 2015. Today, the successful and growing platform has close to 12 million annual visits and 150 in-house real estate agents.
No stranger to quick success in its own right, eXp Realty is the fastest-growing real estate company in the world, with more than 82,000 agents in markets around the world. As a publicly traded company, eXp World Holdings provides real estate professionals the unique opportunity to earn equity awards for production goals and contributions to overall company growth.
“Online home search and lead generation portals are critical tools in residential real estate – both for customers looking to buy and sell homes, and our agents building their businesses,” said Glenn Sanford, Founder, Chairman and CEO of eXp World Holdings. “We’m excited about bringing Zoocasa into the eXp World Holdings family of companies. Their experienced leadership team, technology and well-known Canadian brand will position us to create a unique portal experience, with a goal of taking home search and lead generation to the next level across North America. This acquisition is a testament to our continued investment in growth to differentiate, be a destination brokerage, and give our agents a proprietary option for nurtured and inside sales qualified leads. ”
For Zoocasa, the acquisition means opportunities for even more explosive growth.
“I am proud of everything our Zoocasa team has built together and thrilled to be joining the incredibly agent-centric and collaborative eXp family,” Lauren Haw, CEO and Broker of Record of Zoocasa told STOREYS. “We look forward to accelerating our North American expansion plans with the support of eXp’s massive scale.”
Haw says that joining eXp Realty and eXp World Holdings is an exciting next step for the expansion of Zoocasa’s impact, as the company continues to redefine their portal and lead generation technology to create excellent experiences for customers and agents. “EXp’s cloud-based model is a perfect fit for our team and we look forward to growing our business with eXp’s leadership team and network of agents,” says Haw.
The transaction is subject to customary closing conditions and approvals and is expected to close in July 2022.
STOREYS Editorial Team