Attention supercar sellers: Tired of shelling out 10% or more in commissions to auction houses? Bring A Trailer just sold a Ferrari for over $ 5 million — and only made $ 5099 on the entire transaction. If most auctions charge a 10% commission, BaT would have made $ 53,600 off the deal. But BaT tops its earnings at $ 5000 per sale (plus fees), usually a lot less than that because most cars don’t sell for $ 5 million. Such a deal.
“A 2017 Ferrari LaFerrari Aperta just became the most valuable vehicle ever sold online, surpassing a 2001 Ferrari 550 GT1 Prodrive sold in 2020,” a Bring A Trailer official spokesman told us.
The sale marks not only an internet record, but a record also for the once-upstart auction site Bring A Trailer, owned now by Hearst, which also owns Autoweek.
“Bring a Trailer has already established itself as a sales volume force to be reckoned with,” said collector car and auction expert Ken Gross. “The LaFerrari, which sold for a record amount, serves notice that there are no barriers anymore. The BaT medium can challenge traditional auction houses with any individual sale, no matter how high the bid. BaT’s formidable combination of insightful commentary, multiple detailed visuals , trusted presentation, and instantaneous worldwide reach doesn’t mean it’s over for the in-person sales, because people do like to be present. But it could mean more online sales by the major auction companies as they strive to compete and remain relevant. “
And the car is pretty cool, too, and probably worth every nickel.
When the LaFerrari debuted at the Geneva Motor Show a decade ago, then-Ferrari president Luca di Montezemolo called it “the maximum expression of what defines our company.” It was the latest in a long line of ultra-exclusive instant collectibles that started with the 288 GTO and ran through the F40, F50, and Enzo. It was also Ferrari’s first hybrid road car.
It’s powered by a 788-hp, 6.3-liter V12 familiar to fans of the company’s F12berlinetta, only in this application it’s tuned to make power way up high in the rev-range: Redline is at 9,250 rpm, we learned at the car’s press intro way back then. Ferrari was able to tune the engine that way because there’s an electric motor providing instant low-end torque and bringing total power up to 950 hp and 663 lb-ft of torque.
The car has two electric motors: One sends 163 hp to the driven wheels, while the other powers the car’s ancillary electric system. Ferrari designed and manufactured its own battery, which weighs just 132 pounds and is integrated into the chassis.
At the time the LaFerrari came out, its competition was the Porsche 918 Spyder and McLaren P1, both hybrids, albeit plug-in hybrids with limited all-electric range. The LaFerrari’s battery is smaller than those in the McLaren and the Porsche, and Ferrari has included very limited all-electric capability at the request of some customers.
It was all a big deal back in 2013, so much so that the car was sold out before the assembly line even started rolling. This particular LaFerrari Aperta went from the factory in Maranello to Ferrari of Palm Beach (Florida) in 2017, and from thence to a private owner in Ohio. No one ever really drove it, though, and the car got through its short life so far with only 161 miles on the clock, thus adding to its very high auction price.
This is one of just 710 ever made, 210 of which were the open-top Apertas. Here’s hoping the new owner drives it at least another 161 miles, maybe more. Now if you’ll excuse me, there’s an F40 on BaT that’s sitting at just $ 1.5 million with a little over a week to go. Ciao!
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